Two games that really stand out as advergames can be found at:
http://www.millsberry.com/
http://www.click4obama.com/
These games serve only one purpose: to get people interested in what they are selling. They are mildly entertaining, just fun enough to get people to try them long enough to get their product into their head. These advergames are fairly effective, especially with younger audiences who are more easily influenced by video games.
2 comments:
I agree completly, especially in the theory that the games are only mildy entertaining. Just enough to hook a player or consumer to get product placement in their heads.
I agree on your point that these two games are in fact advergames but dissagree in the games effectiveness. Anyone who would go to the website www.click4obama.com obviously has already made their mind up on who they want to win the presidencial election. They are doing nothing really to help promote his cause or get undecided voters to become convinced and to get out and vote.
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